Digital + Social
In conjunction with Kia’s 2019 Super Bowl campaign, Just a Small Georgia Town was produced by a 4-person agency team. Co-directed by Group Creative Directors John O’Hea and Steve Clarke, DP Juan Pablo Digenio, and produced by myself.
The story uncovers the history of West Point, GA, a small town that rose from the ashes of a collapsed textile industry, relying on only its courage to see it through to the other side, before finally finding new life when Kia opened its plant there nearly 10 years ago. West Point Stories is a series of documentary profiles that go in-depth with some of the people who make this small town what it is.
TV + Digital
Director: Zia Mohajerjasbi & Austin Wilson
Production Company: Society
Editor: Nick Pezzillo, Butcher
Director: J. Austin Wilson
Production Company: Society
Editor: Nick Pezzillo
TV, Digital, + Social
Clorox Bleach Bachelorette TV | Director: Rick LeMoine, Chelsea Pictures & Editor: Paul Martinez, Arcade Edit
Clorox Disinfecting Wipes Digital | In-house
Fresh Step TV | Director: Baker Smith, harvest & Editor: Brian Lagerhausen, Beast SF
Clorox Smart Seek Bleach TV: Brand New School
Digital + Social
The Battlefront franchise gives everyone the opportunity to create their own special Star Wars moments. So to promote EA's new game on social media, we turned gameplay from some of the best online gamers and YouTubers, into more than 30 mini Star Wars episodes. Every installment featured one epic play or fail, classic gameplay commentary in the form of a hologram, and a very Star Warsy title. Amongst the gamers were Reggie Watts, Brittany Furlan, PonyLion, and LevelCap.
This campaign lived on Facebook, Instagram, Twitter, and YouTube.
TV + Digital
Director: Margaret & Joy
Production Company: H.S.I Productions
Editor: Ruben Vela, Optimus Chicago
NYC Chelsea Market “Sugar City”
An exhibit in conjunction with the Brita #ChooseWater campaign at New York's Chelsea Market, where roughly 1 million sugar cubes (weighing 7,000 pounds) were shaped into an even larger skyline to reflect the amount of sugar consumed by a family of four over their lifetimes
The sculptures featured 28 buildings, varying in height from 2 to 7 feet.
This Fresh Step YouTube redesign and refresh allowed YouTube users to submit their cat videos for entry into a contest, view a gallery of the latest and highest rated videos, vote, and share on social sites. It leveraged the YouTube JavaScript and ActionScript APIs, as well as several back end scripts to handle voting and video submission.
TV + Digital
Director: Baker Smith
Production Company: harvest
Editor: Brian Lagerhausen, Beast SF
Assistant Producer/TV + Digital
Director: Clay Weiner
Production Company: Biscuit
Editor: Matt Walsh, Cutters Chicago
Assistant Producer/TV + Digital
Director: Clay Weiner
Production Company: Biscuit
Editor: Brian Lagerhausen, Beast SF
