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Danielle Watchman | Senior Producer

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Kia 2019 Super Bowl West Point

Digital + Social

In conjunction with Kia’s 2019 Super Bowl campaign, Just a Small Georgia Town was produced by a 4-person agency team. Co-directed by Group Creative Directors John O’Hea and Steve Clarke, DP Juan Pablo Digenio, and produced by myself.

The story uncovers the history of West Point, GA, a small town that rose from the ashes of a collapsed textile industry, relying on only its courage to see it through to the other side, before finally finding new life when Kia opened its plant there nearly 10 years ago. West Point Stories is a series of documentary profiles that go in-depth with some of the people who make this small town what it is.