Digital + Social

The Battlefront franchise gives everyone the opportunity to create their own special Star Wars moments. So to promote EA's new game on social media, we turned gameplay from some of the best online gamers and YouTubers, into more than 30 mini Star Wars episodes. Every installment featured one epic play or fail, classic gameplay commentary in the form of a hologram, and a very Star Warsy title. Amongst the gamers were Reggie Watts, Brittany Furlan, PonyLion, and LevelCap. 

This campaign lived on Facebook, Instagram, Twitter, and YouTube.